The marketing intelligence company
Turn your marketing datainto closing power.
We build the intelligence layer that learns what drives your deals and the creative engine your team uses to act on it. One system, getting smarter with every campaign.
Embedded intelligence + creative infrastructure for B2B marketing teams.
Most marketing teams have data.
Few have intelligence.
Every B2B company has spent a decade collecting marketing data: CRM records, ad spend, lead behaviour, attribution traces. The leverage now sits one layer deeper than reporting.
- 01
Dashboards describe. They don't decide.
Your CRM and BI tools answer questions you already knew to ask. The compounding leverage sits in the patterns you haven't connected yet: across pipeline, attribution, and creative performance.
- 02
Generic AI doesn't know your funnel.
Off-the-shelf models trained on the internet help at the edges. They do not understand your ICP, your messaging, or what actually moves a deal in your market.
- 03
The next layer of edge is bespoke.
Real marketing advantage now lives in intelligence systems built on your proprietary data, embedded into the workflows your team already runs, owned by you.
We build intelligence systems that turn fragmented marketing data into closed-won revenue.
Three intelligence systems, built into your marketing.
Each is engineered around a single problem in B2B marketing, embedded directly into the workflows your team already runs.
Know which accounts will actually close, before SDRs spend a minute on them.
For revenue leaders tired of "interesting conversations" that never convert. We rank pipeline by buying-readiness using your first- and third-party data. Not generic firmographics.
- Custom lead and account scoring on your data
- Buying-readiness signals across CRM, web, and ad behaviour
- Production scoring embedded in HubSpot, Salesforce, or your stack
A regional B2B services firm cut SDR time on dead accounts by 60% within the first quarter of deployment.
Measure what actually drives revenue, not what last-touch reports tell you.
For CMOs and growth leads spending six or seven figures on channels they can't defend. We build attribution and incrementality models that survive the boardroom.
- Multi-touch attribution on your funnel, not Google's defaults
- Lift / incrementality modelling on paid channels
- Scenario planning for budget reallocation with measured uncertainty
Engagements typically pay back within two budget cycles through reallocation alone.
Turn every campaign into training data for the next one.
For marketing teams running enough volume that creative is now a data problem. We learn which messages, formats, and visuals actually convert your ICP, and feed that back into briefs.
- Creative-performance modelling tied to revenue, not engagement
- Automated briefs informed by what wins for your audience
- Direct handoff into the ImageFarm creative engine for production
The intelligence layer feeds creative briefs that the production engine executes, closing the loop between data and shipped assets.
How we engage.
A structured methodology refined across engagements. Multi-month, senior-led, accountable for the system we build. Designed for teams treating marketing intelligence as infrastructure, not a side project.
Discovery & system design
Joint diligence with revenue, marketing, and data leadership. We map your funnel, decisions, and data, and return an architecture and engagement scope, not a deck.
Build & integration
Data modelling, feature engineering, and model development against your stack. Senior delivery from people who have shipped this work into B2B marketing teams before.
Deployment & operation
Productionisation, monitoring, and governance. No model goes live without measurable performance criteria, rollback plans, and a clear handover to your team.
Ongoing evolution
Continuous iteration as your ICP, channels, and messaging change. We measure, retrain, refactor, and extend the system through the life of the engagement.
Engagements run over months, not weeks. They are led by the people doing the work, with senior accountability from day one. This is not a one-off project, it is infrastructure that compounds.
Who we work with.
We're deliberate about who we take on. The engagement is intense, the work is real, and the outcomes are measured.
- B2B companies with established marketing + sales motion
- Real data volume: CRM, ad spend, attribution traces, lead history
- Executive sponsorship and budget for senior, multi-month delivery
- A commercial problem worth solving at the level of the system
- Pre-product, pre-revenue companies without usable data
- Teams looking for a self-serve tool or single deliverable
- B2C / high-volume, low-consideration sales motions
- Buyers shopping for the cheapest vendor
The system doesn't stop
at the insight.
The intelligence layer informs what to ship and who for. Image Farm's creative engine produces it, on-brand campaign assets at the speed your funnel demands, generated directly from your data and brand system.
- Brand-locked generation from your guidelines and collateral
- Brief in plain language, Arabic, English, mixed, and iterate by reply
- Direct publishing into the channels your team already lives in
- Powered by the same intelligence layer that drives your funnel
Questions that come up before we engage.
When your marketing data is the asset,
the system should be too.
We engineer bespoke intelligence systems against a single bar: measurable commercial outcomes. Not another dashboard to manage, not another tool to maintain, infrastructure that compounds with every campaign.
A short discovery conversation: the problem you're solving, the data you have, and whether an engagement makes sense for both sides.